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Let's Talk

Human-led AI

Anyone can buy AI tools. We bring the people who run them.

Behind every Trailblaze engagement is a team of strategists, creatives and technologists who set the direction, make the calls and own the work. GrowthOS, the AI we built ourselves, makes them faster. But some of the most important work happens outside it: the ideas, the creative, the stories we capture and the relationships we build with your team.

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What's the problem?

AI made everyone faster. It didn't give anyone direction.

Every business can now buy the same AI tools. That leveled the playing field, and it created a lot of noise: more content, more campaigns, more dashboards, with nobody sure which way it's all heading.

If you're going in the wrong direction, it doesn't matter how fast you are.

How we made it work

Who does what on your growth team.

Drag to see where our people lead and where GrowthOS takes the load.

Our people own

  • Strategy and direction
  • The judgment calls
  • Creative, design, video and photography
  • The relationship with your team
  • Accountability for results

GrowthOS handles

  • Research
  • Drafting and production support
  • Campaign builds
  • Data analysis and reporting
  • Monitoring what's running

Everything GrowthOS produces is reviewed, shaped and approved by the person responsible for it.

And a lot of what we do never touches GrowthOS at all.

Man vs. Machine

Creativity is what separates people from machines.

GrowthOS makes our team faster. But growing a business takes more than speed, and some of the most valuable work we do has nothing to do with AI.

  • Real stories, really recorded.

    We film and photograph real people in real places. AI can generate a video, but it can't capture your team telling its own story in person, and buyers can tell the difference.

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    Ideas and design.

    Concepts, brands and campaigns come from people. AI helps with the research behind them, not the idea itself.

  • Still_Team_Danielle-Jen

    Relationships.

    Your growth team knows your business, your people and your goals. That kind of trust doesn't come from software.

Our creative team uses AI where it helps and leaves it out where it doesn't.

Growth team, assemble!

The people on your growth team.

Every engagement is built around a few key roles, with the right specialists brought in as your plan needs them.

  1. Growth Success Manager

    Your main point of contact. Keeps the work moving, the meetings useful and you in the loop, so you're never chasing anyone for an update.

  2. Growth Strategist

    Owns your plan and your direction. Decides what your engine should do next and why, and adjusts as the numbers come in.

  3. Specialists

    Strategy, creative, content, campaigns, web, HubSpot and analytics. The experts who do the work, brought in when your plan calls for them.

  4. AI operators and architects

    Build and run the AI systems behind your engine, so GrowthOS is tuned to your business, not a generic setup.

In a Growth Program, your Growth Success Manager and Growth Strategist are assigned to you. Project and AI engagements are staffed around the work.

1 + 1 = Growth

How the people, the framework and the AI work together.

  • The Modern Revenue Engine is the map.

    Our proven framework for how marketing and sales grow a business.

    See how the engine works

  • Your growth team is the judgment and the human touch.

    The people who decide where to go, do the work AI can't and make sure you get there.

  • GrowthOS is the speed.

    The AI we built ourselves, doing the heavy lifting.

    How GrowthOS works

Take away any one of them and the engine stalls.

Chris Parisi, Founder and CEO of Trailblaze Marketing.

When AI got good, plenty of firms started cutting people. We went the other way and gave ours better tools. The people were never the cost. They're the reason it works.

Chris ParisiFounder & CEO, Trailblaze Marketing · Vice Chair, Rhode Island's AI Task Force

FAQs

Questions about how we work.

What is human-led AI?

Human-led AI is how Trailblaze works. Experienced people set the strategy, make the decisions and own the results. GrowthOS, the AI we built ourselves, handles research, production support and analysis to make them faster, and every piece of work it touches is reviewed and approved by the person responsible for it before it reaches you.

Do your people do the work, or just approve what the AI makes?

They do the work. Our team builds the strategy, makes the decisions and owns the results, and GrowthOS speeds up research, production and analysis. But creativity is what separates people from machines, so the ideas, design, video and photography come from our people. There's no substitute for recording real people in real places, and a lot of our most important work never touches AI at all.

Who will we work with?

In a Growth Program, a Growth Success Manager is your main point of contact and a Growth Strategist owns your plan, backed by our specialists and AI operators. Project and AI engagements are staffed around the work.

Meet the people behind the AI.

Book a 30-minute intro conversation with one of our strategists. Bring your questions about AI, your marketing and sales, or how we'd work together.

Book an intro conversation →Or choose your path