ABOUT TRAILBLAZE

The people and technology behind Trailblaze.

Trailblaze is a marketing-led growth firm in Providence, Rhode Island, built on people and powered by AI we built ourselves. This is our story: where we started, how we evolved, and the people who make it work.

OUR EVOLUTION

Trailblaze isn't new. The model is.

We started with a simple idea: make marketing more human. That idea hasn't changed. What changed is everything around it. AI rewrote what growth takes, so we rebuilt how we deliver it, with our own AI system and our people approving every output.

See how the GrowthOS works

WHAT WE BELIEVE

Elevating has been the mission from the start.

Our mission

Elevate everyone we work with: our people, our clients' brands and bottom lines, and our community.

Our vision

To be the trailblazer in how businesses deliver growth, and to keep it human as technology evolves.

Our values.

Purpose
We work with intention, driving results that align with our clients' goals and values.
Teamwork
Our collaborative spirit ensures that every challenge is met with collective expertise.
Passion
We love what we do, and our energy fuels our creativity and innovation.
Respect
We believe in treating everyone with respect, fostering relationships built on trust.
Growth
We're always learning, evolving, and improving, growing ourselves personally and professionally.

HOW WE WORK

We love technology. People make the difference.

Technology has been part of Trailblaze from the very first project. But tools don't grow businesses on their own. The people using them do.

Curious by default
We test new tools early and keep what earns its place.
People approve everything
AI does the heavy lifting. A Trailblazer reviews every output before it reaches a client.
Responsible by design
We follow a clear responsible AI policy, and we share it openly.
Balance that works
We work hybrid, for the right mix of collaboration and deep work.

OUR STORY

Built by two people who never stopped building.

Trailblaze is a marketing-led growth firm in Providence, Rhode Island. Chris Parisi and Dan Alexander co-founded Trailblaze in 2017, and Chris incorporated the firm in 2018. They have led it together ever since, building a team of Trailblazers who pair real people with AI we built ourselves to help businesses grow.

2013
Chris and Dan start building together.
They launch a digital signage division with screens in the region's biggest venues. It set the tone for everything after: love the technology, and never forget the people looking at the screen.
2017
Trailblaze is born.
Chris and Dan co-found Trailblaze around one idea: make marketing more human.
2018
Trailblaze Marketing becomes official.
Chris incorporates the firm, and the two have run it together ever since, one client, one hire and one win at a time.
Along the way
A team, a home and a reputation.
Trailblazers joined. Downtown Providence became home. The work earned recognition across Rhode Island and beyond.
2026
The new era.
AI changed what growth takes, so we rebuilt how we deliver it. We built our own AI system, the GrowthOS, and kept the same idea at the center: people first.
Today
Still building, together.
Chris and Dan lead Trailblaze side by side, with a team of Trailblazers running modern revenue engines for businesses across New England and nationally.

Building together since 2013.

Chris Parisi
Founder & CEO
Chris sets the vision for Trailblaze and leads growth, partnerships and the firm's direction in AI. He has spent more than 15 years in marketing and has loved the technology behind it for even longer.
- Co-Founder & Chairman, RISBC
- Vice Chair, Rhode Island's AI Task Force
- Instructor, Bryant University
- Vice President on the board at Millennial RI
Dan Alexander
Co-Founder, Head of Delivery
Dan leads how Trailblaze delivers for every client and the craft behind everything we make. If it carries the Trailblaze name, Dan has shaped how it looks, works and lands.