Shannon Curley
Shannon Curley is a content and brand strategist from Providence, RI who has written about everything from superheroes and dinosaurs to medical innovation, sustainable energy, and tips for traveling with your dog.
Social Media
Tips To Optimize Your Digital Content in 2022
Top tips for optimizing content marketing in 2022.
Marketing Strategy
How To Create a Market-Leading Content Funnel
Let's Build a Marketing Funnel! Tips on when and how to create a journey that leads to conversion.
Marketing Strategy
Inbound vs. Outbound Marketing: Finding the Right Balance For Your Business
To understand the best marketing plan for your business, you must first understand two distinct types of marketing strategies: inbound and outbound.
Marketing Strategy
Understanding Visual Identity in Brand Development
A great logo is important to establishing your brand, but the visual identity journey doesn’t end there.
Website Design & Development
What is “Brand Authority,” and How Do You Get It?
Brand authority is earned, not given. When your brand has authority, it means you have the power to start conversations, contribute ideas and more.
Blogging
More Than a Keyword: Search Intent and SEO For Your Content Strategy
According to SEO authority SEMrush, search intent – also known as user intent or audience intent – is the “purpose of a user’s search.”
Marketing Strategy
Key Considerations To Scale Your Marketing To Grow With Your Business
From our perspective, there are the 4 key components of successful scalable marketing.
Video Marketing
YouTube and E-Commerce: Why You Need a Video-First Strategy
Here we'll review what it means to have a video-first marketing strategy and how to utilize YouTube to boost your e-commerce and lead generation.
Marketing Strategy
How CRMs Can Transform Your Digital Marketing
With the data provided by CRMs, marketers can identify key traits of their customer base including demographics, location, and ordering preferences.
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