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Search Marketing Specialist

Role Summary:

The primary focus of this role is to manage and optimize the search marketing for our clients and agency. This would include SEO and paid media such as search advertising, display advertising, and PLAs. The secondary role is to manage the analytics and reporting for our clients, ensuring proper attribution and providing insights and recommendations based on the data. This role is to support the content marketing strategy, where search marketing & keyword analysis intersect with content development. This includes having an outreach strategy once content it is developed as well. In short, manage the search marketing of our clients, the reporting and analytics of our client data, and utilize best practices to direct the content marketing strategy.

Job Type & Pay

Full Time, Competitive Salary

Company Benefits

401K Plan, Life, Medical, & Vision

Schedule & PTO

Flexible Scheduling, Accruing PTO

Responsibilities:

Paid Media

  • Manage all aspects of paid search campaigns that includes search, display, and PLAs, such as:
    • Proper building and setup of campaigns
    • Daily check-ins to make sure all campaigns are performing properly
    • Execute changes requested by clients and strategists
    • Ensure budgets are setup and paced properly
    • Monitor Google Merchant Center for our Google Shopping clients
    • Continually review, analyze, and optimize based on best practices
    • Review & optimize online media campaigns to ensure we achieve client goals
  • Ensure we provide an ROI for all paid search and display campaigns
  • Provide insights and recommendations based on your analysis
  • Support sales to provide budget recommendations and research

SEO Services

  • Provide all local and national SEO efforts for our clients and agency, such as:
    • On-site SEO and ensuring the web content matches user intent and search engines
    • Off-page SEO and Technical SEO, such as proper indexing, use of headers, meta data, etc.
  • Content optimization for SEO purposes so it can be a driver of traffic
  • Keyword analysis and research to drive marketing strategies and search tactics
  • Monitor and analyze Google Search Console and perform or delegate tasks where necessary
  • Monitor and analyze Google MyBusiness and perform or delegate tasks where necessary
  • Utilize the tools you have at your disposal to provide the best SEO services to our clients and strategies to our team

Reporting, Data Analysis, Attribution

  • Manage the search engine marketing and analytics reporting process for all clients
  • Set up, manage, and continually optimize each client’s Google Data Studios dashboard
  • Manage each client’s Google Analytics account
  • Review and analyze all analytics, providing insight and recommendations based on findings
  • Set up and manage conversion actions for all clients, including phone tracking, UTMs, goal completions, etc. utilizing tools and software like Google Tag Manager & call tracking
  • Ensure proper attribution of all marketing efforts to results

Strategy, Development, and Outreach

  • Direct the content marketing strategy, including video, written content, and more
  • When applicable, develop high-quality content in the form of blogs, case studies, infographics, etc. for our clients and agency
  • Direct the content marketing promotional strategy (Facebook, email, search, etc.)

Requirements:

Education: BS/BA degree (preferred)

Work Experience: 2 Years Experience in a SEO and/or SEM related position (preferred)

Qualifications: Skills and experience in the following areas:

  • Experience in Search Engine Marketing (SEM) and Pay Per Click Marketing (PPC)
  • Proficiency in MS Excel, Google Sheets, Google Data Studio, Google Analytics, and PPC ad platforms (AdWords & Bing)
  • Experience with website analysis using a variety of analytics and reporting tools
  • Experience making data-driven decisions using analytics, A/B testing, campaign reports and client dashboards.
  • Excellent analytical, organizational, strategic thinking, hands-on execution, project management, and multi-tasking skills.
  • Ability to operate in fast-paced, rapidly evolving environment

Interested? Apply Now

We are an experienced, passionate team of digital marketers who’ve created a fun, results-oriented culture driven by client success. Interested in joining our team as a Search Marketing Specialist? Apply online now and we'll be in touch!

Posting Last Updated: January 15, 2019